In Summary

The campaign dubbed Mkeka na Mvinyo was launched in Dar es Salaam on Tuesday, this week, with the first event planned for February 14 at the Whitesands Hotel to mark Valentine’s Day.

Dar es Salaam. The campaign to promote Tanzanian wines has received a big boost after a local producer based in Dodoma came forward yesterday to support the initiative.

The company, Alko Vintages Co Limited, which produces a variety of premium quality wines including the popular in-flight Image brand served on Air Tanzania, said in Dar es Salaam yesterday.

“We have invested a lot in terms of money, expertise and state-of-the-art technology and so I urge Tanzanians to develop a culture of consuming locally made wines as currently over 70 per cent of wine consumed in the country is imported even though grape growing in the country can support 80 per cent and more of the Tanzanian market share,” Mr Archard Kato, the company’s managing director said.

The campaign dubbed Mkeka na Mvinyo was launched in Dar es Salaam on Tuesday, this week, with the first event planned for February 14 at the Whitesands Hotel to mark Valentine’s Day.

Mr Kato added that the Alko Vintages produces good quality wines which are consumed in the local market with Dompo as the flagship brand which has been a house-hold name for the last decade. Furthermore, Alko Vintages products have surpassed the local market and crossed borders for export as well and more wine brands in varying high-quality packages are in the pipeline.

“We are excited to be associated with this novel idea which complements the government’s agenda on industrialization by giving the local producers an opportunity to sell their wine which is revered all over the East and Central African region but consumed very little by Tanzanians”, said Mr. Archard Kato.